“With this partnership, we will be registering our first retail presence. We have seen strong growth in the online space and we were keen to set up an offline presence to get more customers to see and experience the brand,” Noise co-founder Gaurav Khatri said.
The partnership will help the brand to expand its reach by tapping into a large customer base and strengthening its foothold in India through both offline and online channels, he added.
Karan Gupta, Director at Vijay Sales, said the association is very promising as Noise has a variety of trendy neckbands, true wireless headphones and smart wearables that are designed to strongly appeal to youth.
The company is confident of sales of 70,000-80,000 units of Noise products in the first year itself, he noted.
Noise topped research firm IDC’s list of smartwatches in the September quarter with 28.5 per cent market share.